IF YOU ARE going to celebrate summer fashions for others, you definitely should look the part, so Lavender is stepping out of the dressing room and onto the street with our own new look.
We decided to go for something classic, something suggesting openness and approachability. White seemed the answer, so we have gone back to basics -- creating more white space, bringing lightness and clarity to our pages, opening up our editorial content for easy interaction with our readers.
Following the mantra "form follows function," we have dumped our old font for a more contemporary typeface, providing a greater clarity for our thoughts and a new sleekness to the reading experience.
We now have two Contents pages.
The first Contents page summarizes the issue's features. We have pared down the number of features to include one major piece, and two or three smaller ones.
The second Contents page lists regular columns, both local and syndicated, that bring a thought-provoking point of view to our readers. The new descriptions after the column's title will make it easier for you to navigate through the issue.
Where would we be without the proper color accessories, perfectly chosen to guide the eye to where it should go?
The colored squares tell you which section each piece belongs to, so you may traipse at will throughout hte issue, knowing exactly where you are.
Red is community dialogue; orange is commentary; yellow is arts and entertainment; blue is the bar scene; green is leisure and sports; purple is back talk. Note also that the colors are now matched between our print editions and the Web site.
The new "Queer as Folks" highlights those individuals and organizations that have come to our attention as queer role models, contributors to the GLBT community, or just intriguing people to note.
We found that our readers wanted more news with less work, so we have revamped the "Lavender Wire" to include just the essentials -- a greater overview of news with less detail.
We will have more frequent fashion features, which take advantage of our new glossy paper with more use of photography, color, and the natural beauty of people.
Finding it impossible to fit everything into the print edition, we have upgraded the calendar on our Web site at <222.lavendermagazine.com> to include more events, as well as local sports schedules and statistics. It will be updated on an on-going basis.
A look ahead: Not only will our June 10 Collector's Pride Edition be larger, more colorful, and more informative than ever, but also it will spotlight the exciting new columnists and sections to be introduced to our pages in upcoming months, including gay parenting, financial planning, and legal advice.
originally published 13-26 May, 2005
Lavender Magazine, v 11, no 260
Minneapolis, Minnesota
We decided to go for something classic, something suggesting openness and approachability. White seemed the answer, so we have gone back to basics -- creating more white space, bringing lightness and clarity to our pages, opening up our editorial content for easy interaction with our readers.
Following the mantra "form follows function," we have dumped our old font for a more contemporary typeface, providing a greater clarity for our thoughts and a new sleekness to the reading experience.
We now have two Contents pages.
The first Contents page summarizes the issue's features. We have pared down the number of features to include one major piece, and two or three smaller ones.
The second Contents page lists regular columns, both local and syndicated, that bring a thought-provoking point of view to our readers. The new descriptions after the column's title will make it easier for you to navigate through the issue.
Where would we be without the proper color accessories, perfectly chosen to guide the eye to where it should go?
The colored squares tell you which section each piece belongs to, so you may traipse at will throughout hte issue, knowing exactly where you are.
Red is community dialogue; orange is commentary; yellow is arts and entertainment; blue is the bar scene; green is leisure and sports; purple is back talk. Note also that the colors are now matched between our print editions and the Web site.
The new "Queer as Folks" highlights those individuals and organizations that have come to our attention as queer role models, contributors to the GLBT community, or just intriguing people to note.
We found that our readers wanted more news with less work, so we have revamped the "Lavender Wire" to include just the essentials -- a greater overview of news with less detail.
We will have more frequent fashion features, which take advantage of our new glossy paper with more use of photography, color, and the natural beauty of people.
Finding it impossible to fit everything into the print edition, we have upgraded the calendar on our Web site at <222.lavendermagazine.com> to include more events, as well as local sports schedules and statistics. It will be updated on an on-going basis.
A look ahead: Not only will our June 10 Collector's Pride Edition be larger, more colorful, and more informative than ever, but also it will spotlight the exciting new columnists and sections to be introduced to our pages in upcoming months, including gay parenting, financial planning, and legal advice.
originally published 13-26 May, 2005
Lavender Magazine, v 11, no 260
Minneapolis, Minnesota
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